On May 25, 2012 - International Missing Children's Day - MCSC launched an innovative online tool called The World’s Most Valuable Social Network (www.valuablenetwork.ca).

This new application empowers anyone with a social network to “donate” their Facebook or Twitter feed to MCSC to notify friends and followers when a child goes missing in their area. Users can choose to link their social networks for a day, a month or indefinitely and can modify their settings at any time.

When an active missing child investigation takes place in the user’s area, MCSC will push a message directly to the user’s social feed. Rather than relying on MCSC followers sharing information, this cutting-edge innovation created by MCSC's ad agency, GREY Canada, ensures timely and accurate information is being broadcast directly to the World’s Most Valuable Social Network’s users’ friends and followers. As this system will be reserved for only the most critical situations, on average users can expect only a few alerts in their region each year.

The video below shows how you can join our online search party!

MCSC is urging Canadians to use their social networks for social good by joining the World’s Most Valuable Social Network at www.valuablenetwork.ca.

Learn more about our exciting announcement in our press release issued on May 25, 2012 - International Missing Children's Day.