Messages of Hope
WestJet and MCSC's "Give Hope. Take Action" campaign
Last year, WestJet took part in an incredible campaign in support of our "Messages of Hope" idea. For one month, starting on May 25th, National Missing Children’s Day, WestJet invited all their guests on domestic flights longer than one hour to join their caring culture by writing a message of hope to a family of a missing child, as well as make a personal “I STOP” pledge to end child abduction.
Postcards were distributed to guests, and the messages were collected and given to MCSC to share them with the families we serve and support. The beautiful messages are going to be featured in a special book and many other materials as a show of support for our searching families.
For more about the "Give Hope. Take Action" campaign, visit our blog and watch the video below which was produced by our friends at WestJet.
The postcard graphic below features a few of the beautiful Messages of Hope we have received from caring Canadians across our country.